Neon signs are now widely used in business establishments and are effective in catching the eyes of the public. Whether you own a café, a clothing boutique or any other business you may have, a good neon sign will add to your business visibility and make an impact on your clients. But that’s the problem when there are countless options to choose from – how does one find the perfect neon light art to adorn their business? Read on and find out essential
Know Your Brand Identity
When thinking of neon signs, one has to be clear about branding since neon signs give a first impression of the business. Because a neon sign represents your business, it needs to reflect the overall ethos of the brand or slogan.
- Brand Personality: Is your business formal and clean lined or comfortable and ‘log cabin’? Your neon sign should reflect this. For instance, a minimalist design of the business might look good in a high-level boutiques while vibrant colors will give a good impression to a café or a children’s store.
- Target Audience: Think about who is your target consumer. Example if you are targeting the youth that are athletic, fashion conscious and always on the lookout for the latest trends a neon sign with bright colors and a customized font would be perfect. While that may go well with fun loving people, a more sober design that reflects light pastel shades may suit an older generation.
Consider the Size and Location
The size of neon signs directly determines the effectiveness of these signs in marketing your business and you should consider this as you choose the signs for your business. Therefore, the choice of sign type, that you are going to install, requires you to consider two factors: The environment in which the sign will be placed and the visibility level you are targeting
- Indoor vs. Outdoor: An outdoor neon sign, even if installed, should be large enough in order to be clearly seen from a distance, say if it’s located in a busy center. For instance, a shop sign or a gate sign should be clear from a distance stating that from one corner to another of the shop it needs to be clear. Indoor signs on the other hand can be small and can be put indoors to help the customers navigate, set a mood, or advertise a sale.
- Placement: Consider where the sign is to be put in order to make the best impression. If it is above your door make sure it is not concealed from view by trees, other signs or some objects. The application of interior signage can also be above the counter, on the wall and as a window signage. The location will determine whether the sign should be relatively large or small.
Choose the Right Colors
As much as the message displayed in neon signs is important, the color used also plays an important role. It also affects how your sign is seen and informs portions of your business and can create specific feelings.
- Brand Colors: If you have previous brand colors in your business, it would be wise to try to fit them in your neon sign to create brand familiarity. Ensuring your signs, your website and your adverts all convey similar thoughts and ideas creates brand familiarity and makes it easy for people to point at your ads and specifically say your business is that one with the identity.
- Psychology of Colors: In turn, colors have psychological connotations that define how the target audience perceives your business. For example:
- Red: Generally linked to such values as enthusiasm, energy and speed. Especially suitable for restaurants or a specific sales promotion.
- Blue: Symbolizes serenity, confidence as well as safety. Recommended for professional form of working such as law firms, and other financial institutions.
- Green: This represents growth, health and sustainability. Ideal for the health food retail stores or environmentally mindful companies.
- Yellow: A bright and eye-popping color and often makes a famous appearance in cafes and youthful facilities.
Selecting the right color powerfully establishes the correct signals to the target market.
Select the Right Font and Style
Like color, style and fonts are equally important when designing a neon sign. This had to be in a good bright font, easily readable especially if the sign is from a distance. The font should also pay consideration to the business and the intended clientele base in terms of the kind of theme being carried out.
- Custom vs. Standard Fonts: Of course, most neon signs can be ordered with standard fonts, but for a more adventurous design, you should look into customized fonts. Self-created fonts can pronounce your business name and can be designed in accordance with your company’s personalities.
- Legibility: Your sign should also be easy to read – they aren’t going to take the time to decipher anything that is hard to comprehend. Shun very stylised script fonts that are difficult to read, especially if the text is to be read from a distance or in poor light. Sometimes there is nothing better than a clear font type and simple shapes, or at least good high contrast black shapes.
Durability and Quality
Neon signs are not cheap, and you will need your neon sign to serve you for years, If not decades. Give attention to the construction and material of the sign to achieve its quality. Hand painted neon glass signs are slightly delicate and may also need that extra touch to be fixed; however, LED neon signs are preferred since they are efficient in energy usage; do not require much attendants and are also durable.
- LED Neon Signs: LED neon signs are cost efficient and are very reliable for use compared to the traditional signs. They are longer lasting, they save energy and are more versatile in the kind of designs they can incorporate. Besides, they are portable and more resistant to damage than the conventional neon signs.
- Weather Resistance: Ultimately, when it comes to outdoor signs designs consider that your neon sign should be weatherproof. Be on the lookout for signs that are tagged for outdoor usage, signs with waterproof properties and that have been treated with UV protection.
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Consider the Budget
As with any investment you make for your business, your neon sign needs to be affordable to you while meeting your requirements. The cost of neon signs depends on its size and the design of the sign and the kind of neon tube used. The neon signs you can usually see are hand made and are more costly than the LED neon signs.
- Installation Costs: Remember, this does not include the cost of putting up the sign, which is a rather important expense. It is important that the sign light is properly installed so that it is safely mounted and can light up. In the case where you’re putting up an outside sign, then you should factor in permission or other extra electricity that could be needed.
Maintenance and Care
Last but not least, consider the longevity of your neon signage by asking yourself several questions. Even though neon signs are created to have a long lifespan, they will require some tender loving care to keep them up. For traditional neon, make sure you have the right people to fix any crack that might appear or any leakage. Incandescent signs, while more likely to break, still have to be cleaned now and then to keep them bright.
Conclusion
Perhaps no aspect of branding is as critical as selecting the best neon sign, as this will probably affect your business’s visibility and customers’ satisfaction. Every size, color, font, quality, and, of course, price range will be perfect when choosing a neon sign that will illustrate your business vision and attract customers. Whether you decide to use a bright and colorful Neon Sign for the outside of your store, or a contemporary glow of LED Neon Sign for inside your store, the proper Neon Sign will cast a positive light on your company and leave an unforgettable image in the minds of your clients.Neon Sign Hub offers batman neon light, neon light gift, unicorn neon light, dog neon sign. Explore us.